AICPA Insights

Going on Vacation? Your Social Media Activity Doesn’t Have To Posted: 10 Jul 2012 11:31 AM PDT Keep your social media channels afloat; schedule content while you are away from the office. You’ve set your out-of-office message, changed your voicemail greeting and, in your mind, you may already be on the beach listening to waves crash against the sand. Back to reality…there’s one more thing to take care of before you go! Continuing your activity will help you stay engaged with those fans and followers while you are away.   Scheduling posts on Facebook Manage your firm’s Facebook page? You can now schedule posts to go out at a specific time in the future directly from Facebook. This allows you to set up content to go out to your fans at any day and time. Here’s how: Type your post in the status box Click the icon in the lower left corner that looks like a clock. This allows you to select the day and time you want your post to publish. Click the Schedule button     Third Party Tools Help Manage Multiple Accounts A host of free tools will help you schedule content to go out on Facebook, Twitter, LinkedIn and more.  I personally have used Hootsuite and TweetDeck, both of which are fairly simple to set up and manage.  And of course, you can download the mobile app for all of your favorite social networks to stay up to date while poolside! No need to wait for vacation I know what you are thinking: “Sounds easy enough. Why couldn’t I schedule content all the time?” You can! This is a great way to streamline your social activity all year long. For example, take 15 minutes on Monday mornings to schedule your content to publish throughout the week. This ensures you have a steady stream of information going out to your fans and followers, even on hectic days when you may not have time to visit your social networks. Stacie Saunders, Strategist, Social Media and Member Engagement, American Institute of CPAs. The Word Like on the Beach image via Shutterstock